Increasing access to reproductive and sexual health care: Innovative strategies to decrease rates of STIs in young women of color
Year 1 strategies of the advisory boards include a community needs assessment, a city-wide social marketing campaign, participation in developing a mobile phone application, and establishing rectal STI testing for young transgender women. These activities were designed to impact structural level factors identified by the needs assessment. The city-wide social marketing campaign aims to reduce stigma related to STI-testing and to increase awareness of free reproductive and sexual health services.
The presentation will highlight year 1 activities as well as present our program model for dissemination and duplication. Additionally, rates of STI testing and incidence of disease in the target population before and after each activity will be described in effort to contextualize the project’s efforts and community-level impact.
Learning Areas:Assessment of individual and community needs for health education
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Describe community-based approaches to reducing rates of Sexually Transmitted Infections in young women of color. Evaluate the impact of a city-wide social marketing campaign to reduce stigma related to STI-testing and increase awareness of free reproductive and sexual health services by comparing rates of STI testing and incidence of disease in the target population.
Keyword(s): Youth, STDs/STI
Qualified on the content I am responsible for because: I have been the principal or co-principal investigator of multiple evaluation and research grants focusing on HIV and STI prevention and sexual health.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.