Simple statistics for demonstrating campaign effect: A case study using EDSS data
A recent dramatic rise in chlamydia rates prompted a North Carolina local health department to identify increased testing as a priority area. Health Department staff partnered with UNC in the formative and outcome evaluation phases, determining a multi-layered approach to planning campaign reach and measuring effect was crucial to the campaign’s success. We needed quantitative methods that are easily replicated by staff with limited time and quantitative experience.
Staff assembled baseline data from the North Carolina Electronic Disease Surveillance System and a cluster and hot spot analysis was performed to identify statistically significant spatial clusters of high value. Core mapping was also performed to identify core areas with the highest rates of infection.
During the outcome evaluation phase, simple statistics, including average tests per day, were used to demonstrate effect. The methods and results used to inform the campaign’s message development and outcome evaluation will be compiled and summarized for use in other public health campaigns.
Learning Areas:Conduct evaluation related to programs, research, and other areas of practice
Public health or related research
Identify simple statistical methods for measuring effect. Differentiate between methods for use in evaluation efforts.
Keyword(s): Local Public Health Agencies, Methodology
Qualified on the content I am responsible for because: Jessica Southwell, MPH, is project manager for the Public/Private Legal Preparedness Initiative at the North Carolina Institute for Public Health (NCIPH) at the UNC Gillings School of Global Public Health. She is currently involved in conducting research related to prevention of opioid overdose, providing technical assistance on strategic communication initiatives and manages multiple projects relating to evaluation of public health efforts.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.