Flu + You- A Multi-stakeholder Campaign to Improve Influenza Immunizations in Aging Adults
Flu + You, a national program was created to educate adults 65 years of age and older and those who care for them, about the dangers of influenza, the importance of annual vaccination, and available vaccine options. Flu + You has had great success in educating adults age 65 and older about the dangers of flu, providing information on coverage available for vaccinations, and encouraging vaccination. The 2014-2015 flu season will mark the third year of the program. This year there is a specific focus on providing information about how the flu can make existing health conditions worse.
- The flu is especially dangerous for people with chronic conditions, such as chronic obstructive pulmonary disease (COPD), diabetes and heart disease, which commonly affect older adults.
- Eighty-six percent of adults aged 65 and older have at least one chronic condition (such as diabetes) and 68 percent of Medicare beneficiaries have two or more.
- People with these conditions are more likely to develop complications from the flu that can result in hospitalization and even death.v
- In past flu seasons, as many as 80 percent of adults hospitalized from flu complications had a long-term health condition.
The Flu + You campaign is successful public health collaboration between a non-profit, private corporation, state and federal agencies. The goal of the workshop is to discuss this successful collaboration and approaches to provide this important information and resources to older adults and their caregivers. In addition, the discussion will also include how to build and develop partnerships with local agencies and companies to ensure that staff, volunteers and clients have access to the flu vaccine.
Learning Areas:Administer health education strategies, interventions and programs
Advocacy for health and health education
Clinical medicine applied in public health
Diversity and culture
Planning of health education strategies, interventions, and programs
Public health or related education
Discuss a multi-tiered influenza vaccination promotion campaign, including objectives and steps taken to meet those objectives Demonstrate the levels of effort needed to create and effective influenza vaccination promotion campaign, including work with media training, federal agencies on language, and online platform experts
Keyword(s): Aging, Immunizations
Qualified on the content I am responsible for because: I am a public health and aging network expert with a terminal degree in my field and over 20 years of experience.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.