Is There An App For That?: Understanding Cancer Communication Preferences Among Men Living with HIV/AIDS
Methods: Twenty MLH were recruited from a community medical practice in Washington, DC and asked to participate in face-to-face qualitative interviews to understand factors related to cancer screening promotion.
Results: Most participants were African American/Black (n=14), non-Hispanic (n=18), self-identified as gay (n=19), mean age=45±8.86 years, mean time since HIV diagnosis=14±8.03 years. Most participants received general health information from their healthcare provider and the internet. Two preferred sources for cancer communication emerged: healthcare provider and mobile media. Most participants expressed that future intervention strategies should utilize mobile media applications frequented by MLH/gay men to increase cancer awareness. Specific intervention content should focus on general awareness/knowledge of cancer risks specific to MLH and cancer screening promotion. An underlying theme was that strategies should be culturally appropriate and refrain from stereotypes that would further stigmatize MLH/gay men.
Conclusions: Mobile media and healthcare providers may be effective channels to communicate cancer information to MLH. Intervention content should be culturally sensitive and focus on cancer awareness/knowledge building. To better ensure cultural sensitivity, cancer prevention/control efforts targeting MLH should utilize community-engaged research approaches.
Learning Areas:Communication and informatics
Public health or related research
Social and behavioral sciences
Describe the process and importance of using formative research to inform strategies (i.e. provider-patient, mobile applications) for promoting cancer awareness, knowledge, and screening among men living with HIV/AIDS. Discuss preferred intervention strategies for promoting cancer awareness, knowledge, and screening among men living with HIV/AIDS.
Keyword(s): Communication, Cancer and Men’s Health
Qualified on the content I am responsible for because: I led study conceptualization, analysis, and interpretation activities.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.