“30 Minutes for Your Health”: Development of a Culturally-Tailored Physical Activity DVD for the Bangladeshi Community
Methods: As a result of focus group findings, Community Health Workers (CHWs) and community partners developed and produced an in-language, culturally-tailored physical activity DVD targeting Bangladeshi women entitled, “30 Minutes for Your Health.” To our knowledge, this is the first Bengali physical activity DVD produced in the US. The DVD features women of varied age and physical fitness, both dressed in cultural garb. The DVD was preliminarily piloted with a group of n = 16 women who are members of a Bangladeshi women’s group collective in NYC.
Results: Acceptability and cultural appropriateness were rated favorably; 80% noted that they had never previously purchased a workout DVD. Additionally, qualitative feedback helped to inform the design of DVD cover and materials. Final results will include data from an additional DVD pilot session.
Conclusions: Current policies and programs promoting physical activity to the general population often do not take into account important cultural and religious norms of many immigrant communities in the US. Engagement of CHWs and community partners in tailoring strategies and approaches is imperative.
Learning Areas:Administer health education strategies, interventions and programs
Implementation of health education strategies, interventions and programs
Evaluate the use of CHWs in promoting culturally-tailored strategies to incorporating physical activity; Describe the development and implementation of an in-language, culturally-tailored physical activity DVD targeting Bangladeshi women
Keyword(s): Community Health Workers and Promoters, Immigrant Health
Qualified on the content I am responsible for because: For the last 4+ years, I have been a Senior Research Coordinator at the NYU Center for the Study of Asian American Health. During that time, I have led the program implementation and evaluation, and was the key lead on the design and production of the physical activity DVD (as related to the submitted abstract).
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.