Art (and science) of adaptation: Best practices in reaching Latinos with eye health information
The National Health Education Program (NEHEP) of the National Eye Institute established the “Ojo con su vision” program to promote eye health among Latinos and to assist health professionals and community health workers in educating them about vision health. As part of its outreach efforts, NEHEP has developed a library of eye health resources tailored for Latinos, including toolkits, public service announcements (PSAs), infographics, infocards, brochures, and others.
Rather than simply translating existing English language materials, NEHEP utilizes a rigorous adaptation process to ensure they are culturally and linguistically appropriate. For more extensive products, such as toolkits, NEHEP also conducts rapid assessments and audience testing and refines materials based on the results of this research.
During this presentation, NEHEP will share the art and science of adapting materials for use with Latinos. Examples will be drawn from recent adaptation efforts, including low vision and glaucoma infographics, National Diabetes Month infocards, and Glaucoma Awareness Month PSAs. Results and lessons learned from the adaptation of the Vision and Aging, Diabetes and Healthy Eyes, and Keep Vision in Your Future toolkits will also be presented to highlight the importance of cultural adaptations for health education efforts intended to reach Latinos.
Learning Areas:Communication and informatics
Diversity and culture
Planning of health education strategies, interventions, and programs
Discuss the public health impact of diabetic eye disease and glaucoma in Latino populations. Describe the process for translating and adapting health education and communication materials for use with Latinos. Explain the importance of cultural adaptations for health education and communication efforts.
Keyword(s): Latinos, Communication
Qualified on the content I am responsible for because: I am the Senior Manager in charge of adapting health promotion, outreach, and communication materials for use with Latino audiences.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.