Online Program

Berkeley SSB Tax: We won, now what?

Tuesday, November 3, 2015 : 4:50 p.m. - 5:10 p.m.

Xavier Morales, PhD, Latino Coalition for a Healthy California, Sacramento, CA
Rebecca DeLaRosa, MPA, Latino Coalition for a Healthy California, Sacramento, CA
The universe of individuals in the United States with expertise in running a local campaign to pass a tax on sugary drinks is limited to about 31 teams; the universe of individuals who have actually managed the disbursement of local tax on sugary drinks is even more limited--nine.  When the City of Berkeley became the first municipality to pass a tax on sugary drinks, the "easy" work was done.  As we now start to navigate uncharted waters with regard to how the revenues can be best used to advance health equity and justice, we are receiving many ideas from across the public health world on how we should allocate the funds.  Given the demands of the diverse coalition that pushed through the tax initiative, the nine people that comprise the panel of experts that is advising the Berkeley City Council has developed and recommended an innovative allocation formula that both provides general nutrition education and physical activity programming to prevent chronic disease, but also digs deep into the city's commitment to ensure that the tax revenues are specifically impacting our most vulnerable populations.  This presentation will briefly describe the campaign to win the tax, the vision of the campaign leadership, the convening of the panel of experts, and the negotiations within the panel of experts to ensure that the campaign's initial vision of health equity and justice is advanced.

Learning Areas:

Administer health education strategies, interventions and programs
Chronic disease management and prevention
Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
Describe how the Berkeley SSB tax revenues will be spent to improve health of the City's most vulnerable populations. Describe process for allocating SSB tax revenues in a way that promotes health equity.

Keyword(s): Public Policy, Chronic Disease Prevention

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I sit on the Panel of Experts that was required when Berkeley's Measure D, the tax on sugary drinks was passed, to recommend how the revenues should be spent. I also was very active in a leadership role to help pass Measure D.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.