Trends in risk communication for public health threats: From the Boston Marathon Bombing to Ebola
Methods: Review public health responses, media, and social media coverage of public health events during the past 5 years to identify (1) topics receiving media coverage; and (2) relative risk of the topic compared to the coverage received and (3) the perceived success or failure of risk communication.
Results: Comprehensive information will be tabulated in categories.
Conclusion: Communicating risk is largely equivalent to communicating uncertainty. But just because it is hard, does not mean that we shouldn't do it. This study will be able to provide analyzed case studies demonstrating successes and failures to public health officials who engage in the challenges of risk communication(s).
Learning Areas:Administration, management, leadership
Communication and informatics
Protection of the public in relation to communicable diseases including prevention or control
Public health administration or related administration
Public health or related education
Public health or related organizational policy, standards, or other guidelines
Identify three recent public health risk communication topics Evaluate whether the initial risk communication message was successful
Keyword(s): Communication, Media
Qualified on the content I am responsible for because: I have an upcoming publication in "Journal of Environmental Health" relating to risk communication about Ebola for environmental health professionals.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.