Online Program

Identifying Goals and Values as Sources of Motivation for Physical Activity among African American Men

Monday, November 2, 2015 : 2:50 p.m. - 3:10 p.m.

Emily Cornish, MPH, Center for Research on Men's Health, Vanderbilt University, Nashville, TN
Sydika McKissic, PhD, Institute for Research on Men's Health, Vanderbilt University, Nashville, TN
Donnatesa Dean, BS, Institute for Research on Men's Health, Vanderbilt University, Nashville, TN
Derek M. Griffith, PhD, Center for Medicine, Health and Society, Vanderbilt University, Nashville, TN
Few studies have identified factors that may help improve physical activity among African American men. One of the biggest challenges in increasing physical activity is helping African American men overcome environmental and social factors that constrain their opportunities to be healthy and motivate them to engage in physical activity. Another challenge is helping men prioritize health and healthy behavior while simultaneously achieving success in key roles such as a good spouse/ partner, provider, father, etc.  Men on the Move-Nashville was a pilot physical activity intervention that enrolled forty African American men ages 30-70 (mean age = 47.2). Using Motivational Interviewing principles, we created worksheets to help men identify personally-relevant goals and values, and connected these to their motivation to be more physically active and healthier overall. From a list of goals and values, 23 were identified by the men as important. The most frequently selected of these were: being healthy, a good Christian, a good spouse/partner, spiritual, disciplined, energetic, and family-centered.  Through a thematic analysis, we found that men identified that being as healthy as possible could help them be more successful in all areas of life, have an overall better quality of life, increase their energy level and have a better family life. These findings describe a strategy to help middle-aged and older African American men identify key sources of motivation for health behavior change.  Future studies should incorporate these goals and values to potentially increase the effectiveness of interventions for middle-aged and older African American men.

Learning Areas:

Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related research

Learning Objectives:
Discuss the use of goals and values as sources of motivation within health communication to increase physical activity level among African American men. Identify what African American men say were their most important goals and values related to health and physical activity. Describe ways to use motivation to overcome barriers related to physical activity.

Keyword(s): African American, Men’s Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been a key contributor to the development and implementation of multiple African American men’s health studies that focus on the improvement of health behavior relating to physical activity and healthy eating. Among my scientific interests has been the development of intrinsically motivating health messages and programs to promote positive long-term health behavior change within this population.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.