Identifying Goals and Values as Sources of Motivation for Physical Activity among African American Men
Learning Areas:Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related research
Discuss the use of goals and values as sources of motivation within health communication to increase physical activity level among African American men. Identify what African American men say were their most important goals and values related to health and physical activity. Describe ways to use motivation to overcome barriers related to physical activity.
Keyword(s): African American, Men’s Health
Qualified on the content I am responsible for because: I have been a key contributor to the development and implementation of multiple African American menâs health studies that focus on the improvement of health behavior relating to physical activity and healthy eating. Among my scientific interests has been the development of intrinsically motivating health messages and programs to promote positive long-term health behavior change within this population.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.