Online Program

CBPR Partnership Saving Lives in Southwest Baltimore

Tuesday, November 3, 2015 : 2:30 p.m. - 2:50 p.m.

Payam Sheikhattari, MD, MPH, School of Community Health and Policy, Morgan State University School of Community Health and Policy, Baltimore, MD
Anne O'Keefe, PhD, JD, Public Health Program, Department of Health Policy and Management, Morgan State University, School of Community Health and Policy, Baltimore, MD
Fernando A. Wagner, ScD, MPH, Prevention Sciences Research Center and the Center for Health Disparities Solutions, Morgan State University School of Community Health and Policy, Baltimore, MD
Christine Schutzman, Prevention Sciences Research Center, Morgan State University, Baltimore, MD
Smoking has become the bellweather of our nation’s health disparities and one of our greatest social injustices. Statewide, fewer than 15% of Marylanders smoke. Yet in Southwest Baltimore (SWB), one of the poorest communities in the state, 55% of respondents to a cross-sectional household survey reported smoking. To reach these poor, minority, and all-too-often invisible victims of tobacco, researchers at Morgan State University joined with a nonprofit grassroots collaborative and forged a partnership with SWB to design and launch CEASE (Communities Engaged and Advocating Smoke-free Environments). 

CEASE is classic CBPR. Phase I began with a random assignment to individual or group counseling for a 12-week intervention based on ALA’s Fresh Start curriculum, conducted in a Community Health Center by their personnel. Since group interventions were just as effective as individual, and because using health providers was expensive, Phase II moved CEASE into the community, where partnerships with schools, churches and NGOs provided venues that were more convenient and less intimidating. Peer Motivators who had successfully kicked their own tobacco habits and who live in the same neighborhoods as the smokers they serve, were trained to lead the six-week group cessation intervention, and manage the second six-week relapse prevention effort. Capitalizing on the now 10-year-old partnership, Phase III is varying the length and format of CEASE interventions to identify the most successful and cost-effective. To date, CEASE has served more than 1,000 smokers. Among those who attend most of the sessions, cessation rates (normally 4-7% without assistance) approach 50%!

Learning Areas:

Planning of health education strategies, interventions, and programs
Public health or related research

Learning Objectives:
Describe a community-based participatory research project that joins academia and a low-income neighborhood in efforts to stop smoking, empower the community, and improve health.

Keyword(s): Community-Based Partnership & Collaboration, Tobacco Control

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the PI of the CEASE Project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.