Online Program

Cultural Sensitivity Cultivating Model for international health services— Experiences from Kuang Tien general hospital in Taiwan

Tuesday, November 3, 2015

Christine Wang, Kuang Tien General Hospital, Taichung City, Taiwan
Ya-Ting Yang, Institute of Health Policy and Management, National Taiwan University, Taipei, Taiwan
Yi-Hsin Elsa Hsu, Taipei Medical University, Taipei, Taiwan
International medical tourism increased rapidly in last decade. Medical providers in international medical services interact with customers from a widening variety of culture and ethnic backgrounds. This situation suggests a growing need for cultural competency training and cultivation.Our study aims to construct a cultural sensitivity cultivating model for training medical professionals.We reviewed 5 international medical tourism case reports from Kuang Tien General Hospital in Taiwan and conducted 2-hour in-depth interview with manager of International Health Services Center (IHSC) in early 2015 to explore successful cultural sensitivity cultivating model for providing true patient-centered international health services.We have constructed a systematic international customer cultural sensitivity cultivating model (CSC model). Our CSC model suggests five essential steps: Promote Awareness, Share Scenarios, Review Process, Identify Gaps, and Improve Systems. Passion, compassion, openness, and realistic are important attitudes to successfully apply CSC model. The CSC model successfully co-creates great values and bridges the gaps between international customers and health providers. Through CSC model the health providers can be aware of diverse cultures and customer true needs, and being able to modify the systems according to the lessons we learned from reviewing process and customers’ experiences.

Learning Areas:

Administer health education strategies, interventions and programs
Advocacy for health and health education
Diversity and culture
Provision of health care to the public
Social and behavioral sciences
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Demonstrate Cultural Sensitivity Cultivating Model for international health services

Keyword(s): Cultural Competency, Patient-Centered Care

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the manager at Kuang Tien General Hospital and execute Cultural Sensitivity Cultivating Model for international health services.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.