Online Program

Bottom Line: Partnerships and Social Media Strategies that Stretch Beyond Limited Budgets

Monday, November 2, 2015 : 1:15 p.m. - 1:30 p.m.

Reyna Jones, MPH, Northrop Grumman, Atlanta, GA
Christina Williams, MA, MBA, Northrop Grumman - Health Division, Atlanta
What can you do when your budget and timeline are extremely limited, but the reach, breadth, and scope of your public health messages know no bounds? Even with a single-digit budget, whether your messages need to be shared with an audience of thousands or billions, a social media strategy and partnerships with organizations that share your health-improvement mission can be mission-critical when it comes to your communications success.

Navigating the digital terrain and reaching out to partners can be intimidating. That’s why it’s important to have a plan of action.

The digital space has changed the way consumers communicate and how they want to be reached by communicators. Trusted partnerships with key health influencers, from community pharmacies to national organizations, can help reach new audiences that would be hard to reach on your own. Strategically selected partners can create a strong social media front, help you make headlines, advocate for your health topics, and so much more!

This session will discuss the building blocks of a social media strategy and how examining the social media landscape can help you understand your audience, plan for effective and interactive online communication, and integrate partners in the plan for maximum reach and impact. It will also explain the process and benefit of forming win-win partnerships and working with carefully and creatively selected partners to create, shape, and amplify your messages and strengthen your voice.

Learning Areas:

Advocacy for health and health education
Chronic disease management and prevention
Communication and informatics
Program planning

Learning Objectives:
Assess how to define success for social media activities Identify how to select the right partners that will align with your communication goals Explain how to utilize these partners not only as messengers, but contributors to your overall mission

Keyword(s): Partnerships, CDC

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have more than 10 years of experience as a health communicator focusing on digital communication strategies. I've worked with state, local and federal agencies on developing winning strategies for their health communication plans. I've presented in various capacities as an expert on the topic of social media and public health communications.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.