Village HeartBEAT: People, partnership, pride and progress
Description: Village HeartBEAT (VHB) is a collaborative, community-coalition program for reducing CVD through Black and Hispanic/Latino churches in Charlotte, NC. It uses a 9-month, heart-health community-challenge framework, to improve fitness levels among residents with self-identified CVD risk factors. The intervention phase is a 12-week recruitment and screening period followed by a 16-week church-team weight-loss challenge. Ambassadors (or Promotoras) lead 10-member teams that compete to see which church-team can lose the most weight. Participants receive heart-health risk management education through the National Heart, Lung, and Blood Institute’s With Every Heart Beat curriculum.
Lessons Learned: In 2013-2014, 140 participants from 14 churches participated in 122 health-promotion events in their respective congregations. The challenge produced an absolute weight loss of 535 pounds (range, 10-61 pounds/team; mean, 3.8 pounds/person). Satisfaction with the program was extremely high: 93% (program overall); 98% (information quality); and 98% (program process).
Recommendations: Because of high levels of community satisfaction and perceived value of VHB, the program is presently enhancing its research and evaluation component, developing a more systematic approach to implementation, and planning to extend its reach throughout the County.
Learning Areas:Chronic disease management and prevention
Diversity and culture
Implementation of health education strategies, interventions and programs
Public health or related education
Identify the components of a successful faith-based collaborative to improve health policies. Recognize the critical role of faith-based organizations in addressing racial and ethnic disparities in cardiovascular diseases.
Keyword(s): Chronic Disease Prevention, Faith Community
Qualified on the content I am responsible for because: I have several years of experience working with federally funded grants to address health disparities faced by racial and ethnic minorities. I have also worked as a key facilitator of public health and faith based collations in Mecklenburg County, North Carolina to successfully deliver cardiovascular prevention programs within minority populations.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.