Improving maternal health by reducing obstetric fistula through provider capacity building and a community outreach campaign in Rwanda
To increase public awareness, RFHP and the ministry implemented a six-month Obstetric Fistula Prevention and Repair Awareness Campaign (OFPRAC) in four districts, with a focus on encouraging mothers to deliver in health facilities and attend four antenatal care (ANC) visits during their pregnancy. The campaign is estimated to have reached more than 35,530 people via theater plays (18,800 attendees), weekly radio programs (8,120,000 estimated listeners), door-to-door outreach (13,375 households reached), and community meetings hosted by 536 trained community health workers. It was found that half of the women who arrived for treatment nationwide were from the four districts targeted by RFHP. Additionally, the information hotline received 150 to 200 calls related to fistula during the campaign, suggesting that the campaign helped to increase care-seeking and treatment. Based on these positive results, the ministry plans to scale up the program to two additional districts this year and is supporting the effort across the country.
Learning Areas:Administer health education strategies, interventions and programs
Clinical medicine applied in public health
Communication and informatics
Planning of health education strategies, interventions, and programs
Identify successful community outreach methods that address fistula. Discuss how public awareness campaigns can increase demand for treatment and improve prevention of obstetric fistula.
Keyword(s): Maternal and Child Health, Communication
Qualified on the content I am responsible for because: I am the Chief of Party of the USAID-funded Rwanda Family Health Program that works across 20 districts in Rwanda to deliver high-quality, comprehensive health services at the central, district, and community level. Through this project, I have helped develop program designs and tools to improve maternal, neonatal and child health, and to increase access to quality reproductive healthcare.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.