Online Program

Cervical Health in the Community (CHIC) – a Peer Driven Intervention for Latina Women in NYC

Tuesday, November 3, 2015 : 2:50 p.m. - 3:10 p.m.

Rosy Chhabra, PsyD, Pediatrics, Albert Einstein College of Medicine/Montefiore Medical Center, Bronx, NY
Angelic Rivera, MPH, MBA, Pediatrics, Albert Einstein College of Medicine, Bronx, NY
Luis Diaz, Pediatrics, Albert Einstein College of Medicine, Bronx, NY
Marsha Wilson, MPH, Communications and Advocacy Relations, Foundation for Women’s Cancer, Chicago, IL
Terri Horton-O'Connell, MSW, Corporate and Foundation Relations, Foundation for Women's Cancer, Chicago, IL
Laurie J. Bauman, PhD, Preventive Intervention Research Center, Albert Einstein College of Medicine/Yeshiva University, Bronx, NY
Background: Latina women have the highest cervical cancer rates of all racial/ethnic groups in the United States, and in the Bronx, NY, their rate is 35% higher than the national average. Project CHIC tested the feasibility of a peer-driven intervention (PDI) to educate Bronx Latina women about cervical cancer prevention and the HPV vaccine. In PDI, we train women to be peer educators and women refer others in their network to become peer educators as well. PDI is well-suited for dense urban networks.

Methods: We recruited 40 Latina women between the ages of 18-50 years living in the Bronx to attend a workshop to educate others about the importance of cervical cancer screening and HPV vaccination. They were asked to refer other women from their social network. They completed a pre and post-test.

Results: The originally recruited 11 women referred 29 other women to attend the peer education workshop, which confirmed the feasibility of PDI. The mean age was 33.64 years (SD=9.8) with 43% under age 30; 65% had some college education; 70% were employed. Paired T-tests showed significant increases in Knowledge (p<.001) and increased Confidence (p<.01) in imparting learned information about cervical cancer and HPV vaccination.

Conclusion:   CHIC is a culturally specific successful cervical cancer prevention strategy and a novel approach that recognizes and leverages the ways in which close personal relationships can be used to improve knowledge about cervical cancer in a high risk community.

Learning Areas:

Implementation of health education strategies, interventions and programs
Protection of the public in relation to communicable diseases including prevention or control
Public health or related education
Public health or related research
Social and behavioral sciences

Learning Objectives:
Discuss the feasibility of using a Peer-Driven Intervention (PDI) with ethnic minorities Articulate the procedure for engaging women to become health advocates for their communities

Keyword(s): Cancer and Women’s Health, Health Promotion and Education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the PI of the study.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.