Online Program

Growing Best Babies Zones: The Development and Future Directions of a Multi-sector, Place Based Initiative

Wednesday, November 4, 2015 : 8:30 a.m. - 8:40 a.m.

Cheri Pies, MSW, DrPH, School of Public Health, UC Berkeley School of Public Health, Berkeley, CA
The Best Babies Zone Initiative (BBZ), a pilot project funded by the W.K. Kellogg Foundation, aims to improve birth outcomes and reduce infant mortality through a place-based, multi-sector approach. Led by a team at the U.C Berkeley School of Public Health, the BBZ Initiative works in three neighborhoods (zones) across the U.S. – Cincinnati, Ohio (Price Hill); Oakland, California (Castlemont); and New Orleans, Louisiana (Hollygrove). Each site collaborates with resident leaders and organizational partners from the economic development, early care and education, community systems and health services sectors to cultivate and build local leadership and social cohesion, and improve community conditions to create an environment where every child is born healthy into a community that enables them to thrive and reach their full potential. 

This session will describe the BBZ Initiative, including goals and vision and how the initiative’s work unfolded in the first three years of funding. Successes and challenges of conducting placed-based work with a multi-sector approach to achieve long-term improvements in birth outcomes will be discussed. We will share plans for the future as our zones continue their work and discuss the utility of this type of approach for work related to the CoIIN Initiative, Collective Impact, and MCH 3.0.

Learning Areas:

Public health or related research

Learning Objectives:
Describe the overarching goals and strategies from the first three years of the Best Babies Zone Initiative. Identify the strengths and challenges of employing a place-based multi-sector approach to achieve community transformation and improve birth outcomes. Describe the specific steps necessary for achieving early success and long term investment for multi-sector, place-based work focused on reducing preterm birth, low birth weight births and infant mortality. Discuss the future directions for the BBZ's work at the local, state and national levels.

Keyword(s): Infant Mortality, Maternal and Child Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Principal Investigator for the Best Babies Zone Initiative. I am also a Clinical Professor at U.C. Berkeley School of Public Health. I have extensive experience implementing Life Course interventions in local and national settings.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.