Healthier Air For All Campaign: Now Serving Clean Air in New Orleans
Description – The process involved in establishing the smoke free New Orleans ordinance included of the following strategies and activities: education and advocacy efforts focused on coalition building, grassroots and community outreach, smoke-free awareness events, and advocacy/lobbying to battle the strong opposition from both the tobacco and gaming industries; media efforts included two campaigns – “Let’s Be Totally Clear” and “Healthier Air For All”, branding; and evaluation and research provided an evidence base and included the development and dissemination of data briefs to key stakeholders and decision makers.
Lessons Learned –The role of local champions, smoke-free coalitions and partnerships were instrumental in the success of a smoke-free ordinance. Such factors of success included identifying and understanding (a) the local political climate, (b) the strategic approach taken to secure a comprehensive smoke-free ordinance, (c) the nature of opposition to the law, and (d) the range of tactics and interventions pursued by supporters of the law.
Recommendations – Provide the audience with a detailed process to facilitate the success of a smoke-free ordinance highlighting such areas as: (1) an education and awareness focused media campaign, (2) collection of local data and research, (3) coalition engagement and outreach to workers, (4) legislator engagement and preparation, and (5) trust.
Learning Areas:Advocacy for health and health education
Assessment of individual and community needs for health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Public health or related public policy
Discuss and articulate the steps and groundwork over an eight year span which led to a successful secondhand smoke campaign in New Orleans, Louisiana.
Keyword(s): Tobacco Control, Policy/Policy Development
Qualified on the content I am responsible for because: I am the associate director of the Louisiana Campaign for Tobacco-Free Living program with 9 years of experience in tobacco control, in particular with local smoke-free efforts in Louisiana.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.