Strategies and Contents of Public Awareness Campaigns for Suicide Prevention: A Cross-National Comparative Study
Method: This study analyzed the national-level public awareness campaigns for suicide prevention of New Zealand, USA, Ireland, Scotland, Australia, and South Korea whose campaigns were known to be successful, and compared them with the other countries. For this purpose, the analysis framework constructed based on the ‘Guideline for Effective Health Communication Campaigns’ by the U.S. Department of Health and Human Services was used to perform the cross-national comparative study on suicide prevention campaigns from the dimensions of (1) clarity of goals, (2) appropracy of targeting strategies, (3) suitability of messaging strategies, and (4) efficiency of performance.
Results: The results show that, effective public awareness campaigns for suicide prevention have the following common factors: (1) campaign appellations which include clear goals, (2) targeting at risk groups considering social contexts, (3) slogans which contains specific action guidelines, and (4) close relationships between public and private sectors.
Conclusion: On this basis, future directions for more effective suicide prevention media campaigns need to consider the followings: clear goals, campaign targets, specific slogans, and collaboration between public and private sectors.
Learning Areas:Administer health education strategies, interventions and programs
Administration, management, leadership
Advocacy for health and health education
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy
Public health or related research
Compare the national public awareness campaigns for suicide prevention among 6 countries Identify the effective factors from the national suicide prevention campaigns
Keyword(s): Suicide, Policy/Policy Development
Qualified on the content I am responsible for because: I am qualified to be an abstract Author on the content I am responsible for because I initiated the study, designed the study, organized the research team, collected the data, analyzed the data, and wrote the abstract.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.