Tales from the Field: Moving Forward in Taking Evidence-Based Interventions to Scale
Approach: Using the Western Region Evaluation Framework, SNAP-Ed Implementing Agencies are adding PSE approaches in addition to direct education and social marketing to methodically identify, assess, report and critically evaluate the impact of short, medium and long term outcomes. The Framework's comprehensive approach enables SNAP-Ed practitioners to use integrated, evidenced-based strategies that strategically address areas of need, assure stakeholder partnerships and evaluate progress.
Results: This session will provide diverse examples from SNAP-Ed programs across the country illustrating coordinated approaches using common measures that report target populations, settings, activities, strategies, partnerships and outcomes.
Discussion: SNAP-Ed is a unique program that targets low-income individuals and utilizes a comprehensive approach including direct education, social marketing and policy, systems and environmental changes. In addition, it uses evidence-based strategies and engages both community and key stakeholders. Program evolution through use of the Western Region Evaluation Framework for planning, implementing and reporting will allow a collective voice to reach both constituents and policymakers to highlight the impactful SNAP-Ed work being provided to vulnerable populations across the country.
Learning Areas:Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education
List the three components of SNAP-Ed’s comprehensive approach in working with under-served populations. Describe the common measures SNAP-Ed is employing to effectively communicate results to constituents and policy makers.
Keyword(s): Obesity, Poverty
Qualified on the content I am responsible for because: As Vice President of Health Programs at Michigan Fitness Foundation (MFF), I have led SNAP-Ed initiatives in Michigan for over 5 years. SNAP-Ed in Michigan reaches almost 2 million people a year. I am an Associate Director in the USDA-funded North Central Nutrition Education Center of Excellence. I am also responsible for multiple other grants, administered through MFF, all of which are focused on public health, physical activity and nutrition.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.