Online Program

Evaluation of a community place-based initiative to address health disparities: Outcomes of the Heart to Heart program

Wednesday, November 4, 2015

Sallie Yoshida, DrPH, RD, The Sarah Samuels Center for Public Health Research & Evaluation, Oakland, CA
Jennifer Juras, Ph.D., The Sarah Samuels Center for Public Health Research and Evaluation, Oakland, CA
Soledad Drago-Ferguson, MPH, The Sarah Samuels Center for Public Health Research & Evaluation, Oakland, CA
Tasha Tervalon Norcome, MSW, Health Housing and Community Services, City of Berkeley, Public Health Division, Berkeley, CA
Heart 2 Heart (H2H) is a unique collaboration among City of Berkeley Public Health, LifeLong Medical Care (a community health center), and the community. Since 2008, H2H has worked to address health inequities while preventing high blood pressure and heart disease in a South Berkeley neighborhood. H2H uses a holistic, community-based approach to meet the needs of community members, linking members to resources to improve their health as well as services and programs for education and economic stability. The H2H model focuses on building the capacity of residents to create a healthier community in order to ensure sustainability and community ownership of changes.

In Spring 2014, the Samuels Center for Public Health Research & Evaluation worked collaboratively with H2H to conduct 6 focus groups (n=36) with H2H community members to identify program successes and areas of improvements, and to determine new areas of need. Participants represented distinct populations served by H2H including general neighborhood residents, mobile van service users, recipients of minigrants to create community changes, residents of the senior community, and stylists and clients of local barbershop ‘health hubs.’

The evaluation found that H2H is a trusted community resource and effective at building community connections, increasing health knowledge and preventative behaviors, and providing needed services when and where they are needed. Focus groups also identified areas for improvement, including ways to increase outreach to isolated populations. This presentation will highlight these and other key findings and will also describe the collaborative evaluation approach and lessons learned for similar initiatives.

Learning Areas:

Assessment of individual and community needs for health education
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related research

Learning Objectives:
Identify practices for successful collaborative evaluations. Describe ways to increase interventions' responsiveness to community needs. Describe strategies to address health disparities.

Keyword(s): Evaluation, Health Disparities/Inequities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Dr. Yoshida is an expert in the field of public health evaluation, particularly in low-income communities of color. I am PI for the Evaluation of the California FreshWorks Fund, a public/private healthy food financing initiative, CA4Health, California’s Community Transformation Grant, and Investigating County Nutrition Standards in California, funded by the Robert Wood Johnson Foundation Healthy Eating Research grant. I also serve on an expert panel for the National Collaborative on Childhood Obesity Research (NCCOR).
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.