Evaluation of Health Communication Products designed to Promote Optimal Sleep, Activity, and Nutrition in the U.S. Army
Methods: An online questionnaire collected data from U.S. Army Soldiers (n=905), Retirees (n=143), Civilians (n=1315) and Family Members (n=87). Descriptive analyses were used to determine reach, adoption, implementation, and maintenance of the campaign materials. To determine effectiveness, bivariate analyses were used to understand how level of campaign exposure was associated with respondents' knowledge and attitudes toward SAN.
Results: Reach - Approximately 27.9% of respondents reported exposure to the campaign materials. Effectiveness -There are significant positive associations between level of campaign exposure with respondents’ level of knowledge (p<0.05) and attitudes toward SAN (p<0.05). Adoption – The majority of respondents who reported exposure to campaign materials commonly provided positive Likert scale responses regarding aesthetics of the materials. Implementation - Respondents who reported exposure commonly saw campaign materials at the medical treatment facility (30.0%), dining facility (14.8%), and the fitness center (n=365, 12.9%). Maintenance - Approximately 74.1% of respondents reported intent to make behavior changes.
Conclusion: Findings show level of campaign exposure was positively associated with respondents’ knowledge and attitudes toward SAN. Therefore, it is recommended stakeholders utilize evidence based best practices to implement health communication campaigns to ensure exposure among the intended target audience.
Learning Areas:Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Evaluate the Reach, Effectiveness, Adoption, Implementation, and Maintenance of the campaign materials. Identify strengths and weaknesses associated with the campaign materials. Explain the relationship between level of campaign exposure and respondents' knowledge and attitudes toward sleep, activity, and nutrition.
Keyword(s): Evaluation, Health Promotion and Education
Qualified on the content I am responsible for because: I currently serve as principal investigator for the program evaluation conducted to assess the health communication products developed for this health education campaign. In addition, my scientific interests include health education, health promotion, health behavior and chronic disease prevention among minority and military populations.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.