Online Program

A Population-Based Approach to Behavioral Health: California's Promotion and Prevention Efforts Create a Culture Shift and Foster Positive Social Determinants for Mental Well-Being

Monday, November 2, 2015 : 2:50 p.m. - 3:10 p.m.

Ann Collentine, MPPA, California Mental Health Services Authortiy, Rancho Cordova, CA
Wayne Clark, PhD, CA California, California Mental Health Services Act Joint Powers Authority, Rancho Cordova, CA

Mental health has traditionally been addressed through visits to behavioral health providers. In the last 50 years, evidence providing a “public health” perspective on the onset and course of symptoms has started to inform public policy.  The World Health Organization now places mental well-being on par with physical well-being in order for an individual to be fully healthy. With this in mind, mental health has emerged as a issue critical to the health, productivity and resilience of entire communities.

In California, the voter-approved Mental Health Services Act (Proposition 63), made it possible to fund ‘upstream ‘public health approaches that impact mental health. Instead of focusing solely on the treatment of people with diagnosed mental health disorders, strategies were implemented that were designed to promote the mental wellbeing of populations and prevent the onset of the severe consequences of untreated mental illness.  

This presentation will provide the context for why and how California incorporated public health prevention and promotion strategies into its behavioral health system. The presentation will  share strategies designed to address and leverage positive social determinants to create a culture of mental well-being. High-level description will be shared about stigma reduction efforts designed to promote mental health and prevent suicide including: social marketing campaigns; training and education, and the development of mental health educational resources for California’s diverse populations.

The Affordable Care Act offers an opportunity to support a paradigm-shift from intervention to prevention. The presentation will suggest how thought and practice leaders might build similar strategies in their local communities.

Learning Areas:

Administer health education strategies, interventions and programs
Diversity and culture
Implementation of health education strategies, interventions and programs
Social and behavioral sciences

Learning Objectives:
Describe how prevention, when aligned and integrated into Public Behavioral Health systems, has an essential role to play in impacting the onset and course of mental health symptoms and mental illness Describe the California statewide Prevention campaign to implement a comprehensive, public health approach that addresses mental health stigma reduction, suicide prevention and student mental health.

Keyword(s): Mental Health, Public Health Movements

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Executive Director of the California Mental Health Services Authority (CALMHSA) and former Director, Monterey County Behavioral Health. I have been principal and co-principal investigator on numerous substance use and mental health prevention and treatment research grants. I have designed and managed behavioral health treatment services and prevention initiatives while also developing/implementing behavioral health policy. Among my scientific and policy interests has been the recent developments in mental health promotion activities and strategies.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.