Tearing Down the Silos: How to Improve Public Health through Non Traditional Partnerships

Improving population health (broadly defined as the health of all people in a particular area, not in the clinical definition of covered members) requires extending beyond the traditional reach of public health organizations. However, barriers exist that often lead to public health organizations focusing their partner outreach, engagement, and communications on a core set of partners and stakeholders, instead of extending their reach to the broader health care sector. There is a significant gap between healthcare and public health – coordination and collaboration between the two remains minimal. In order to work together more efficiently, public health must focus on building the relationships and an understanding of the health care sector to remain relevant in our nation’s rapidly transforming health system.

Deloitte’s Life Sciences and Health Care practice supports health care providers, health plans, life sciences companies, as well as federal and state agencies. This presentation will leverage Deloitte’s leading industry knowledge and relationships to explain how public health can capitalize on private sector funding, marketing, data, and innovation to tear down traditional partnership silos and achieve a greater public health impact. Presenters will provide an overview of the arguments for innovative partnerships and what both public health and these new stakeholders have to gain, and offer, one another. Specific insights will be shared regarding how organizations can begin forming these relationships, challenges and barriers to successful partnerships, how to align incentives to facilitate collaboration, and strategic communication principles to advance non-traditional partnerships.