Online Program

State Opportunities and Strategies for Breastfeeding Promotion through the Affordable Care Act

Tuesday, November 3, 2015

Megan Phillippi, Women's and Infant Health, Association of Maternal and Child Health Programs, Washington, DC
Breastfeeding promotion is currently a significant focus of national health policy, including the Surgeon General’s Call to Action to Support Breastfeeding and the U.S. Baby-Friendly Hospital Initiative.  Moreover, the Affordable Care Act (ACA) provides states and communities additional opportunities to strengthen breastfeeding support.  

State MCH programs promote breastfeeding by developing educational materials for new mothers and providing information about breastfeeding resources  through websites and toll-free information lines. Many of these activities are coordinated, or conducted in partnership with other programs such as state health department divisions of chronic disease and the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Additionally, many state MCH programs often incorporate improving breastfeeding rates into their statewide initiatives to reduce obesity. State MCH programs also work with policymakers, employers, hospitals and other partners to adopt breastfeeding friendly policies in hospitals and the workplace.

Given their expertise and the scope of public health programs that they oversee, state Title V MCH programs, WIC, and state divisions of chronic disease are well positioned to play a key role in promoting and enhancing breastfeeding by using the new tools and resources provided by the ACA. AMCHP developed an issue brief to explore how states and communities can capitalize on the opportunities presented by the ACA to advance breastfeeding.  In particular, it examines state partnerships; financing of breastfeeding support and counseling services; promoting worksite accommodations; and utilizing the Maternal, Infant and Early Childhood Home Visiting (MIECHV) program to improve referral and tracking. This session will outline these state strategies.

Learning Areas:

Administer health education strategies, interventions and programs
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health
Planning of health education strategies, interventions, and programs
Program planning

Learning Objectives:
Compare innovative ways to improve breastfeeding rates, remove barriers for mothers to express milk, and align resources to improve outcomes.

Keyword(s): Maternal and Child Health, Breastfeeding

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I support state Title V agencies in the development, implementation and evaluation of program activities related to MCH and women’s and infant health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.