Online Program

Participatory Methods for Entertainment-Education: Analysis of Best Practices

Monday, November 2, 2015

Amy Henderson Riley, DrPH(c), MA, CHES, Department of Community Health and Prevention, Drexel University School of Public Health, Philadelphia, PA
Suruchi Sood, PhD, Department of Community Health and Prevention, Drexel University School of Public Health, Philadelphia, PA
Entertainment-education is a health communication strategy that has been effectively disseminated in countries around the world for over 40 years. As theoretical understanding has developed regarding the underlying mechanisms of this methodology for social and behavior change, so too have evidence and best practices evolved for designing, implementing and evaluating interventions using techniques that reflect the current state of the field. This timely presentation will give a comprehensive overview of participatory best practices specifically used for the development and implementation of entertainment-education interventions with a wide range of health promotion and disease prevention objectives. Implications include programs produced by and with an audience as opposed to for an audience. The ethical implications of utilizing participatory research methods will be discussed, as well as applications in future research, sustainability, and new directions for this exciting and ever-changing field.

Learning Areas:

Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning

Learning Objectives:
Define visual and narrative participatory methods used for designing and implementing entertainment-education interventions Formulate best practices that use both theory and evidence for using visual and narrative participatory methods for entertainment-education Evaluate implications of participatory methods for future health communication application and practice

Keyword(s): Communication, Research

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As a certified health education specialist, I have planned, implemented, and evaluated health communication and health education programs for the past six years. My recent experience has been the evaluation of entertainment-education interventions for health. I currently serve as the "Senior Adviser" for a U.S. based entertainment-education and social change organization.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.