Viewing Patterns and Addiction to Television among Adults Who Self-Identify as Binge-Watchers
Objective: This study explores TV viewing patterns and addiction among self-identified “binge-watchers.”
Method: Participants (n=408) 18 years and older from North America were recruited through an online crowdsourcing marketplace (Mechanical Turk), operated by Amazon. They were asked to complete a survey regarding their TV viewing habits and addiction to TV using validated instruments.
Results: Out of the 408 participants, 142 (35%) identified themselves as “binge-watchers.” Most participants (77%) reported watching TV for 2 hours or more on average per day without any break during the past week. Participants who self-identified as “binge-watchers” reported significantly higher consecutive number of hours spent watching TV per day in a week (p<0.01). Average screen time had significant positive correlation to self-reported TV addiction (R = 0.349, p < 0.01). Moreover, participants who self-identified as “binge-watchers” rated higher on the TV addiction scale than those who did not identify themselves as “binge-watchers” (R = 0.466, p < 0.01).
Conclusion: Literature shows that TV viewing (especially screen time) is associated with poor mental and physical health outcomes. With the advent of novel media for viewing television, “bing-watching” is a growing public health concern that needs to be addressed.
Learning Areas:Public health or related research
Social and behavioral sciences
Define "binge-watching." Discuss the negative health effects of prolonged TV viewing. List the characteristics of "binge-watchers." Explain the relationship between "binge-watching" and TV addiction.
Keyword(s): Media, Behavioral Research
Qualified on the content I am responsible for because: Being a doctoral student in Public Health, I understand the process of research. I have taken several research and statistics courses. The current project will be completed under the guidance of Dr. Elhai, a distinguished researcher. I have published a research paper in a peer reviewed journal in the past and also have a track record of presenting at several national and regional peer reviewed conferences.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.