Using text-messages for real-time evaluation in health programming: Increasing response rates through reminder texts
Methods: Four texted evaluation questions were sent to Text2BHealthy participants (N = 323-327 for each text). One evaluation question was sent without a reminder to respond; the others included a reminder. Response rates for texted evaluation and follow-up questions were compared for evaluation texts sent with and without reminder texts that prompted participants to respond.
Results: When no reminder texts were sent, approximately 33% of participants responded to the evaluation text; of those who responded to the evaluation text, 88% responded to the follow-up question. When reminder texts were sent, response rates for evaluation texts ranged from 43-51%, and 92-93% for follow-up questions.
Discussion: Reminding or prompting participants to respond to texted evaluation questions may be important for achieving increased response rates.
Learning Areas:Chronic disease management and prevention
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Systems thinking models (conceptual and theoretical models), applications related to public health
Evaluate the potential of text messages for real-time evaluation in health programming Identify strategies to increase response rates for texted evaluation questions
Keyword(s): Technology, Family Involvement
Qualified on the content I am responsible for because: I have conducted data collection and analysis of process and outcome evaluations for Text2BHealthy.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.