Online Program

Creating an obesity prevention network to collectively impact obesity in Wisconsin

Tuesday, November 3, 2015 : 1:30 p.m. - 1:50 p.m.

Amy Meinen, MPH, RD, UW Madison Department of Family Medicne, Wisconsin Obesity Prevention Network, Madison, WI
Alexandra Adams, MD, PhD, Collaborative Center for Health Equity, Institute for Clinical and Translational Research UW School of Medicine & Public Health, University of Wisconsin - Madison, Madison, WI
Brian Christens, PhD, School of Human Ecology, University of Wisconsin, Madison, WI
Amy Korth, MS, RDN, School of Medicine and Public Health, University of Wisconsin-Madison, Madison, WI
D. Paul Moberg, PhD, Population Health Institute, UW School of Medicine and Public Health, Madison, WI
Amy Hilgendorf, PhD, Center for Nonprofits, University of Wisconsin-Madison, Madison, WI
Dale Schoeller, PhD, Interdepartmental Graduate Program in Nutritional Sciences, University of Wisconsin - Madison, Madison, WI
Paula Inzeo, MPH, University of Wisconsin-Madison, Madison, WI
Judy Burrows, RD, Marathon County Health Department, Wausau, WI
background.  To combat obesity, the Institute of Medicine reports the need for a systems-based approach.  Collective impact has emerged as a viable means for aligning systems, and the Wisconsin Obesity Prevention Network (WOPN), a collaborative group of statewide partners from community organizations to government agencies, was established in 2012 to implement a common, systems-based agenda for obesity prevention in Wisconsin.

methods. WOPN began with literature reviews on network building, community organizing, social network analysis, and collective impact. Key informant interviews (n=80) and a web-based survey (n=836) were conducted to determine capacity needs and local priorities.  Individual and collaborative meetings were held to discuss collective impact and strategic alignment of partners, funding, and resources.

results. WOPN has increased awareness of obesity prevention; the web-based survey generated a 30% response rate and indicated broad, cross-sector support for creating better connections for shared vision and shared measurement of processes and outcomes. Development of a core leadership team and staff allowed WOPN to begin functioning as a ‘backbone’ organization for collective impact. An agenda setting process in multiple community settings (i.e., childcare, built environment) is underway and a statewide obesity prevention initiative has been funded to build on WOPN’s infrastructure, expand local community action and research and create a statewide surveillance system.

conclusions. Addressing obesity prevention at the level of policies, systems, and environmental factors has enabled connectivity across diverse sectors and leveraged funding. Collective work around identified statewide priorities is being assessed for its ability to amplify the effectiveness of obesity prevention interventions.

Learning Areas:

Chronic disease management and prevention
Implementation of health education strategies, interventions and programs
Public health or related public policy
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Describe how a collective impact can be used as a potential framework for improving nutrition and physical activity and preventing obesity. Identify strategies for implementing a collective impact framework.

Keyword(s): Obesity, Community-Based Partnership & Collaboration

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Director of the Wisconsin Obesity Prevention Network, which is located at the University of Wisconsin- Madison’s School of Medicine and Public Health. I am responsible for aligning partners through collective impact principles to address obesity throughout Wisconsin. I have over 14 years of extensive experience in designing, implementing, and evaluating public health interventions to prevent obesity, especially in early childhood, school and community settings, and with utilization of the Social Ecological Model.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.