Online Program

Using the Theory of Planned Behavior to Develop and Evaluate a Bystander Skills Training for Alcohol-Serving Staff to Respond to Sexually-Aggressive Behavior

Sunday, November 1, 2015

Elise Lopez, DrPH (ABD), MPH, Department of Health Promotion Sciences, Mel and Enid Zuckerman College of Public Health, The University of Arizona, Tucson, AZ
Over the past five years, the Arizona Department of Health Services (ADHS) developed a multi-session bystander skills training designed to increase the likelihood that bar staff will recognize sexual predation by bar patrons and respond effectively to prevent escalation and reduce sexually-assaultive behavior. ADHS created the original curriculum, and partnered with The University of Arizona to develop a logic model, evaluation plan, and other program materials synergistically rooted in the Theory of Planned Behavior (TPB). The program has been field tested in diverse settings and is supported by CDC’s Rape Prevention and Education (RPE) funding.  Using this program as a model, this presentation will explore the challenges and opportunities for using the TPB as a framework to assess the immediate and intermediate effectiveness of a sexual assault perpetration primary prevention program.

Learning Areas:

Implementation of health education strategies, interventions and programs
Social and behavioral sciences

Learning Objectives:
Assess the feasibility of bystander training for bar staff as a means of sexual assault prevention Identify how to evaluate a bystander skills training for bar staff within a Theory of Planned Behavior framework

Keyword(s): Sexual Assault, Evaluation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: In my position as the Coordinator of Sexual Assault Prevention Programs in the College of Public Health at a major research university, I am the Project Manager on two federally-funded sexual assault prevention and response grants. I am also a Doctor of Public Health student, and have recently co-authored a paper on sexual assault public policy in a law review.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.