Exploring upstream intergenerational communication to promote cancer prevention and awareness among African-American daughters and mothers
NGT was used with 30 African-American daughters (ages 18-35) and 19 mothers (mothers of women ages 18-35). Daughter groups and mother groups were conducted separately. Responses were tallied and audio recordings were reviewed to provide context and/or clarity to participant responses.
In many cases, daughters and mothers had similar thoughts about what African-American women should know about breast/cervical cancer, challenges to sharing cancer information between daughter and mother, and thoughts on what would make it easier to share such information. Many responses centered on elements of the communication dynamic between daughters and mothers rather than specific content messaging about cancer.
Findings illustrate the potential of upstream intergenerational communication to effectively relay health information between African-American daughters and mothers. Given that breast and cervical cancers have better survival rates when detected and treated early, and that late detection is associated with higher mortality among African-Americans, conveying health-related information from a trusted source (e.g. an adult daughter) is an important strategy to address the cancer prevention and control needs of African-American women.
Learning Areas:Implementation of health education strategies, interventions and programs
Public health or related research
Social and behavioral sciences
Describe upstream intergenerational communication. Discuss recommendations to inform the development of future cancer prevention and awareness programs for African American women.
Keyword(s): Cancer, African American
Qualified on the content I am responsible for because: I am the co-PI of the project described and thus shared programmatic oversight of the research and developed the research plan. Additionally, I am an associate professor of health promotion and have been conducting research in health disparities and women's reproductive health for over 15 years.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.