Online Program

Valuable Role of Children in Community Mobilization for Polio Eradication

Wednesday, November 4, 2015 : 11:30 a.m. - 11:50 a.m.

Rina Dey, BFA, MA in Journalism and Mass Communication, CGPP India Secretariat, CORE Group Polio Project India, Gurgaon 122002, India
Roma Solomon, MBBS, CGPP India Secretariat, CORE Group Polio Project India, Gurgaon 122002, India
A unique component of social mobilization in polio eradication is involvement of children for community mobilization initiated in the high risk district of Uttar Pradesh. The local community mobilization coordinator (CMC) conducts polio classes called “Fun Class” prior to each polio vaccination round and organize children’s brigades called “bulawa tolis”. During fun classes the CMC orients them on importance of immunization, hand-washing, and virus circulation cycle using innovative tools such as games, cock-a-doodle-do rally and communication materials.

Communication Strategy

 - Children became the child mobilizer 

 - Emphasis of messages on healthy family and community

·    Hand washing prevents childhood illnesses like diarrhoea and polio.

·    Promotion of hand washing behaviour before mid-day meal.

·    Involvement of school teachers

·    Increase use of toilets  

·   Incentives played an important role in mobilizing and sustaining involvement of children.

Method: Combination of quantitative and qualitative data are collected and analysed monthly as a part of user friendly Monitoring and Reporting System.

Result: Helped in creating enabling environment and spirit of volunteerism among children. At present it is implemented in non-CMC areas. More than one thousand schools are involved and the booth coverage is constantly improving in CMC areas (82.4%) as compare to non-CMC areas (47.1%) in Core Group Polio Project districts.

Conclusion: Creative, Correct, Simple messages, coupled with interesting interventions will lead to effective involvement of children, teachers and community.

Key Learnings

  Make communication simple and interesting

  Address doubts of teachers and students in simple language immediately.

  Always involve school authorities

Learning Areas:

Administer health education strategies, interventions and programs
Advocacy for health and health education
Assessment of individual and community needs for health education

Learning Objectives:
Discuss the role of children in mobilizing community for Polio vaccination at the booth

Keyword(s): Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been working with international non government organization in the area of development communication on maternal & child health, HIV/AIDS, Polio Eradication & Strengthening routine immunization since last twenty years. I am qualified to be an abstract author on the content and I am responsible for because I have supported in designing and implementation of the interventions.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.