336267
Effective Recruitment Strategies for the Chronic Disease Self-Management Program: A Systematic Review
Chronic conditions have become one of the most prevalent and costly health challenges of modern society, yet many complications of chronic diseases are preventable with appropriate self-management. The Chronic Disease Self-Management Program (CDSMP) is one of today’s most effective and widely implemented self-management programs. Successful implementation of the CDSMP is dependent on the recruitment strategies used to engage target populations. This systematic, scoping review of the literature will provide insight into the theories and social marketing strategies that have been implemented to guide recruitment efforts of studies of the CDSMP, and assess these in relation to current efforts to extend the CDSMP to younger, working adults.
methods
The Pub-Med, CINAHL, WEB of Science, Cochrane Library, Joanna Briggs Institute, psychINFO, Embase, ScienceDirect and ABI/Inform databases were searched for peer-reviewed studies of the CDSMP between 1996 and 2014. A total of 337 articles were identified, and 42 were retained for inclusion.
results
We will report on patterns in recruitment strategies used for CDSMP studies and their subsequent efficacy. Preliminary findings suggest recruitment efforts have not been as grounded in theory or social marketing principles as current research recommends, a practice that will be essential to broaden the scope of the CDSMP audience.
conclusions
The results of this study will provide insight into current trends in recruitment strategies reported in peer-reviewed articles and the use of theory to drive marketing and recruitment efforts. This information could provide important insight to researchers trying to extend the CDSMP to a younger, employed adult population.
Learning Areas:
Administer health education strategies, interventions and programsChronic disease management and prevention
Communication and informatics
Implementation of health education strategies, interventions and programs
Public health or related research
Systems thinking models (conceptual and theoretical models), applications related to public health
Learning Objectives:
Identify patterns in recruitment strategies implemented during CDSMP studies.
Evaluate the efficacy of the current recruitment practices of CDSMP researchers.
Assess the recruitment efforts of CDSMP studies in relation to current marketing principles.
Keyword(s): Chronic Disease Management and Care, Public Health Research
Qualified on the content I am responsible for because: I am a student in the PhD program in the School of Nursing at the University of North Carolina at Chapel Hill, and I currently work as a Research Assistant for a study testing the economic and health outcomes of the Chronic Disease Self-Management Program when implemented amongst low-income employees. My current research interests include the extension of chronic disease management and prevention interventions to new populations.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.