Online Program

“Mass campaign to individual action”- An effective IEC model for healthier future

Monday, November 2, 2015

Parthasarathi Mukherjee, PhD, PGDPHN, Public Health, Liver Foundation, West Bengal, Kolkata, India
Dipesh Das, PhD, Research, Liver Foundation, West Bengal, Kolkata, India
Shatabdi Ghosh, MSc, Research, Liver Foundation, West Bengal, Kolkata, India
Suvadip Neogi, MSc, Research, Liver Foundation, West Bengal, Kolkata, India
Background: School health programs can play an important role in promoting healthy behaviors; particularly when health education is not priority in curriculum. While students lack essential healthcare information, onetime awareness intervention is not sufficient in behavior modification. Therefore a participatory approach will ensure students’ more engagement, will enable to think deeply and better health education.  

Objective: To develop an effective IEC model where students can participate as health advocate to promote health,ensuring the sustainability of a school health campaign.

Study Design: Implantation of school health program as mass campaign in 4 different schools involving 400 students, 20 interested students (10th Standard) were selected on the basis of their performance. They were participating in a workshop to know necessary health information, for the basic understating of health education and to learn health communication (IEC activities). They were prepared as a health advocate to disseminate knowledge to their schoolmate as individual action during their free time in school hours. 

Result: Selected 20 students interacted 1211 students individually and shared the vital health information within a span of two months. A self-administered questionnaire survey (closed-ended) was also conducted by these students as pre-test. After two months 156 students were randomly selected from 1211 students and a post-test was done on the same questionnaire. The result showed a notable increase of health knowledge (15.52 %) among the students, pre-test score 3.81 Vs post-test score 4.54.  

Conclusion: An effective IEC plan should be incorporated in school health policy for better public health.

Learning Areas:

Administer health education strategies, interventions and programs
Advocacy for health and health education
Planning of health education strategies, interventions, and programs
Public health or related public policy
Public health or related research

Learning Objectives:
Identify a school health policy

Keyword(s): School-Based Health, Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am engaged in health promotion particularly in schools as a planner of a health education program funded by Bristol-Myers Squibb Foundation, USA. This is an ongoing program and we are evaluating the impact as an outcome.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.