Online Program

Implementing a City-Level Tobacco Pricing Strategy through Community Health Coalition Advocacy

Tuesday, November 3, 2015 : 11:30 a.m. - 11:50 a.m.

Amy C. Paulson, MPH, AE-C, Department of Pediatrics, Division of Community Health and Research, Consortium for Infant and Child Health (CINCH), Eastern Virginia Medical School, Norfolk, VA
Matthew Herman, MPH, CHES, PEDIATRICS, Eastern Virginia Medical School, Norfolk, VA
Jessica Mullen, MPA, CHES, Portsmouth Health Department, Portsmouth, VA
Megan Whitehill, BSPH, Department of Pediatrics, Division of Community Health and Research, Consortium for Infant and Child Health (CINCH), Eastern Virginia Medical School, Norfolk, VA
The Consortium for Infant and Child Health (CINCH) Coalition developed an advocacy approach to provide information to prompt adoption of an evidence based best practice, tobacco pricing strategies, by local government officials in seven cities in southeastern Virginia over a period of three years. The coalition developed a methodology, which included a letter and packet of information, followed by phone calls with local government officials to provide information on the benefits of a tobacco pricing strategy.  In one city, the coalition, in collaboration with the health department and city health coalition, utilized an enhanced approach which included in-person meetings with city officials, such as mayors and city council members.  The pricing strategy was formally adopted within the city where an enhanced educational approach using in-person meetings was implemented.  Adoption by one city in the area prompted other cities to reconsider implementing similar measures. The local council of health department directors was also engaged to broaden the advocacy to include their sphere of influence and that of several other local health coalitions. Outcomes included development of an effective advocacy model, leveraging of local political influence, and adoption of the tobacco pricing strategy formally in one city, informally in another and under consideration in multiple cities for the next budget cycle.

Learning Areas:

Administration, management, leadership
Advocacy for health and health education
Public health or related education
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Discuss evidence-based tobacco pricing strategies as a tool for local level advocacy to reduce tobacco use. Describe the steps to successful advocacy by a community health coalition for adoption of a tobacco pricing strategy by local level government. Identify key considerations by local governments in adopting a tobacco pricing strategy.

Keyword(s): Tobacco Control, Public Policy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have worked in Public health for 19 years and have managed multiple federal grants. For the last 14 years I have managed projects, serving as the PI on most of them, using a coalition approach related to healthy communities, including tobacco use, asthma, nutrition, and physical activity. I also serve on my state's tobacco and asthma coalitions and am on my state's American Lung Association Advocacy board.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.