2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

336846
Cher* the Road: A Creative Approach to Promoting Transportation Safety and Complete Streets


Monday, November 2, 2015 : 10:06 a.m. - 10:07 a.m.

Allison Wilson, MPH, YMCA/Healthy Living Alliance, Springfield, MO
To aid programmatic efforts in proper bike safety and also exhibit the benefits of a complete streets policy, we produced this commercial. The need for this message was found on various blogs, social media outlets, and bike and car collision reports from Springfield, Missouri. The current trend from this data was that drivers and bikers do not get along and do not know the proper rules of the road. Thus, an important factor of the video was to show the responsibility for both bikers and car drivers in sharing the road. This video was done outside of the usual health education verbage and look, to reach a wider audience - anyone that bikes and/or drives in Springfield, Missouri (ranging from 16 - 70 years). A local Cher impersonator was used as well as local actors to drive home the message. This video aired on TV with both paid and earned media time, and also was successful in reaching over 10,000 views on social media.

Learning Areas:

Implementation of health education strategies, interventions and programs

Learning Objectives:
Describe one way bikes and cars should share the road List one way bikers can exhibit proper bike safety

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the director of two federally funded community grants focusing on policy, programmatic, environmental and infrastructure changes to increase healthy eating and active living and reduce obesity. Over the last four years, I worked to begin and grow a community health coalition modeled after collective impact, and implemented policies such as farm to school and complete streets. I have also presented at conferences about policy evaluation, community health change, and the built environment.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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