Online Program

Niki's story to encourage young adults to sign up for health insurance

Wednesday, November 4, 2015 : 12:08 p.m. - 12:09 p.m.

Marian Huhman, PhD, Department of Communication, University of Illinois at Urbana-Champaign, Urbana, IL
This 60 second video was designed and used as part of a social media strategy for Facebook. It tells the true story of “Niki” and how the Affordable Care Act helped her get insurance that was more comprehensive and much cheaper than her prior insurance.  This video was part of the social media strategy for a social marketing initiative entitled, “Get Covered. Stay Covered."  It was shown for the final two weeks of the campaign on the Facebook page of two of the community colleges in our study.

Learning Areas:

Implementation of health education strategies, interventions and programs

Learning Objectives:
Demonstrate the use of storytelling to motivate a target audience to take action for a desired behavior (enroll in insurance under ACA).

Keyword(s): Implementation of health education strategies, interventions and

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I wrote the script for this video and was co-PI on the overall social marketing project and had studied strategies for motivating young adults to enroll in health insurance.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.