Niki's story to encourage young adults to sign up for health insurance
Learning Areas:Implementation of health education strategies, interventions and programs
Demonstrate the use of storytelling to motivate a target audience to take action for a desired behavior (enroll in insurance under ACA).
Keyword(s): Implementation of health education strategies, interventions and
Qualified on the content I am responsible for because: I wrote the script for this video and was co-PI on the overall social marketing project and had studied strategies for motivating young adults to enroll in health insurance.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.