Online Program

Dulce Agonia: Los estragos de la comida chatarra ("Sweet Agony: The Toll of Junk Food")

Monday, November 2, 2015 : 8:40 a.m. - 8:50 a.m.

Rebecca L. Berner, El Poder del Consumidor, Mexico City, Mexico
The realities of the obesity and diabetes epidemic in Mexico to date are staggering: 500,000 deaths in the past six years and 75,000 amputations and 80,000 deaths each year.

This documentary tells the story of Don Gonzalo, a 45 year old public transportation driver from a semi-rural area in the state of Hidalgo in Mexico who was diagnosed with diabetes. Gonzalo's story is interwoven with testimonies of patients from different parts of Mexico and interviews with national and international experts and civil society advocates, who warn that this epidemic is collapsing the national health system.

Mexico's case is emblematic of the situation of societies in both developed and developing countries that are battling the influx of processed foods to their traditional diets.

Don Gonzalo's search for health care and answers lead us to listen to the experts' call for regulations and zero conflicts of interest from Big Food and Big Soda's involvement in defining today's public policies on food, health and consumer rights in Mexico and throughout the world.

Learning Areas:

Advocacy for health and health education
Chronic disease management and prevention
Protection of the public in relation to communicable diseases including prevention or control
Public health or related laws, regulations, standards, or guidelines

Learning Objectives:
Describe the human drama and name realities of the obesity and diabetes epidemic in Mexico, as well as discuss the policy proposals of national and international experts to curb this epidemic.

Keyword(s): Advocacy for health and health education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a consumer rights advocate on public health issues, specifically on obesity and diabetes prevention, through evidence-based public campaigning and policy advocacy in Mexico, including school food policy, child targeted marketing, labeling and a national soda tax. I'm a member of Consumers International food group and a proponent of a Global Convention on Healthy Diets; I serve on Mexico's Consumer Advisory Board and have participated on expert panels on child targeted marketing (including PAHO).
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.