Online Program

Outcomes and Opportunities for the Recommendations for Responsible Food Marketing to Children

Tuesday, November 3, 2015 : 10:45 a.m. - 11:00 a.m.

Tracy Fox, MPH, RD, Food, Nutrition & Policy Consultants, LLC, Culver, IN

The Recommendations for Responsible Food Marketing to Children were developed by a national panel of experts convened by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation.  The recommendations provide a comprehensive set of model definitions, which could be used to strengthen company policies around food marketing practices directed to children.

The panel of thirteen experts in the fields of nutrition, marketing, communications, and health policy, considered existing self-regulatory policy and practice and the body of literature related to food marketing to children and children’s media and marketing exposure.  They deliberated over fourteen months to develop the most comprehensive recommendations in the field to date.

This presentation will review the expert panel recommendations, discuss their potential impact, and describe the outcomes of the recommendations, thusfar, to inform food, beverage, and media companies on how to strengthen their self-regulatory efforts.

Learning Areas:

Advocacy for health and health education
Public health or related laws, regulations, standards, or guidelines
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy

Learning Objectives:
Name three responsible marketing approaches for industry self-regulation policies on food marketing to children. Evaluate opportunities to use the Recommendations for Responsible Food Marketing to Children to support the work of food, beverage, and media companies as they strengthen their policies.

Keyword(s): Child Health, Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have over 25 years of experience working in the federal government and the private sector. Areas of expertise include child nutrition and school health, nutrition education, food labeling and marketing, federal, state and local nutrition and physical activity policy, advocacy and government relations. Recently, I acted as co-chair for the Robert Wood Johnson Foundation Healthy Eating Research expert panel to develop the Recommendations for Responsible Food Marketing to Children.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.