2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

338045
Role of child-oriented media platforms in responsible food marketing to children


Tuesday, November 3, 2015 : 11:15 a.m. - 11:30 a.m.

Julie Moreno, MHS, Magic of Healthy Living, The Walt Disney Company, Burbank, CA

Audio (mp3) recording Recorded Presentation (mp4)
Disney is committed to making healthy living fun and accessible. In 2006, Disney became the first major media company to establish Nutrition Guidelines to associate our brands and characters with more nutritionally balanced foods, and we also set a long-term goal of balancing our licensed food portfolio so that 85% of wholesale food sales would meet our Nutrition Guidelines. In 2012, Disney became the first major media company to set a new standard for food and beverage advertising to kids in the U.S. Disney's online destinations for families with younger children and kid-oriented media platforms reach 100 million U.S. households each week and represents a significant opportunity to help encourage healthier lifestyles.

Learning Areas:

Advocacy for health and health education
Public health or related laws, regulations, standards, or guidelines
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy

Learning Objectives:
Discuss the importance of industry involvement and leadership, on the marketing to children topic, as we collaboratively build an environment that supports public health. Identify key elements of marketing to children commitments and how private sector organizations establish internal best practices to ensure compliance and effective outcomes.

Keyword(s): Children and Adolescents, Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Manager of the Magic of Healthy Living in Corporate Citizenship at the Walt Disney Company. I previously served at the White House for four years during the Obama Administration managing the nutrition agenda for the Domestic Policy Council and providing policy support for the First Lady’s Let’s Move Campaign that supports children’s healthy eating and physical activity development. I also served as a public health advisor to previous Surgeons Generals.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4127.0: Blurred Lines: Responsible Food Marketing to Kids through the Eyes of Public Health and the Business Sector