Online Program

Utilizing Social Hooks to Increase the Health Consciousness of Black Millennials

Tuesday, November 3, 2015

Denae Ford, BS, PhD Student, North Carolina State University, Raleigh, NC
Fay Cobb Payton, PhD, MBA, Computer Information Systems, NC State University, Raleigh, NC
Kamar Galloway, BS, North Carolina State University, Raleigh, NC
Marcel Souffrant, BS, Biological Sciences, NC State University, Raleigh, NC
Dr. Payton and her research team are working to increase knowledge
of health disparities among Black millennials, three factors can influence the
process: the social presence of young people, internet availability via mobile
platforms, and consciousness of the social and cultural landscape that impact
their decisions to access and consume health information. These three aspects
are important to and for the social interactions among generations within the
Black community. began as a space and place to
inform Black millennials about HIV prevention. It has evolved to address health
and health disparity issues that are of importance to the target demographic.
MyHealthImpactNetwork provides an avenue for young people to explain and
share their perspectives on current events and social constructs affecting the
community. In addition, these constructs help to shape health care information
consumption, creation and receptivity.

Learning Areas:

Communication and informatics

Learning Objectives:
Discuss the health-tech activism on the social landscape from the millennial perspective on health and HIV. Discuss the role of social media and technology in this landscape. Describe how online awareness that has led to offline engagement.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the PI on the NSF grant that supported this research which includes HIV prevention, Black college students (with an initial focus on women) and use of technology/social media.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.