HPV Vaccine Communication in the Online and Social Media
Learning Areas:Administer health education strategies, interventions and programs
Communication and informatics
Planning of health education strategies, interventions, and programs
Protection of the public in relation to communicable diseases including prevention or control
Public health or related research
Social and behavioral sciences
Describe the general pattern of online and social media communication about the HPV vaccine Explain how online communication about the HPV vaccine can have an impact on beliefs and attitudes toward the vaccine Describe the public health and public policy implications of online vaccine communication
Keyword(s): Immunizations, Communication
Qualified on the content I am responsible for because: I have been the principal or co-principal of multiple federally funded grants focusing on persuasive health messaging related to HPV vaccination and tobacco use. Among my scientific interests has been the development of persuasive messages to change health-related beliefs, attitudes, and behaviors.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.