Online Program

SEED Method for Stakeholder Engagement in Question Development and Prioritization

Tuesday, November 3, 2015 : 5:30 p.m. - 5:50 p.m.

Emily Zimmerman, PhD, Department of Family Medicine and Population Health, Center on Society and Health, Virginia Commonwealth University, Richmond, VA
Selection of research topics is usually done by researchers or sponsors. Efforts to include stakeholders are hampered by lack of willingness or understanding on the part of both researchers and stakeholders and lack of methodological standards. Few frameworks have been developed for collaborative generation of research questions.  We present a new method for involving stakeholders in the development of health-related research questions that combines collaborative, participatory and consultative engagement in a process that takes stakeholders from conceptualization of causal models to development and prioritization of research questions. Participation has the benefit of generating research that is consistent with the concerns, needs and values of stakeholders. Those with diverse viewpoints can bring a range of perspectives and priorities, as well as a greater level of understanding about the processes by which social and environmental factors affect health-related behaviors, decision making and health outcomes. We will report on a qualitative demonstration of the SEED Method in two sites in Virginia.

Learning Areas:

Public health or related research
Social and behavioral sciences

Learning Objectives:
Explain the purpose and methodology of the SEED Methhod for stakeholder engagement. Describe two ongoing demonstrations of the SEED Method.

Keyword(s): Community-Based Partnership & Collaboration, Research

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the PI on a PCORI funded project to test a new methodology for involving patients and other stakeholders in the development and prioritization of research questions. My scientific interests include stakeholder engagement in research, social determinants of health, and research methods.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.