Online Program

"An Ounce of Prevention" Developing a Bilingual Fotonovela on HPV Vaccination for Latina Moms of Preteens

Tuesday, November 3, 2015 : 2:30 p.m. - 2:50 p.m.

Tammy Pilisuk, MPH, Immunization Branch, California Department of Public Health, Richmond, CA
Cervical cancer affects Latinas disproportionately in the United States, especially in California. The California Department of Public Health, Immunization Branch partnered with a fotonovela production company to develop a bilingual fotonovela to motivate Latina mothers of preteens to get their children vaccinated against human papillomavirus (HPV). We convened a 10-member advisory committee to guide the development of the fotonovela and field-tested it with three focus groups of Latina mothers of preteens (n=22). The focus group participants completed a pre- and post-survey to assess knowledge gain after reading the fotonovela.  The pre-/post-survey results showed statistically significant knowledge gain on the HPV vaccine among focus group participants. We found that the fotonovela is a well-accepted educational vehicle for Latinas but was culturally-inappropriate for other groups. This presentation will share data on knowledge gain, lessons learned from our development and distribution, and considerations for going digital.

Learning Areas:

Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
Describe process for developing a traditional fotonovela List at least 3 topics where the target population had knowledge gain Discuss lessons learned from evaluating the effectiveness of this medium

Keyword(s): Immunizations, Latinos

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am co-author of "Developing a Bilingual Fotonovela to Encourage Human Papillomavirus Preteen Immunization in California: A Case Study" (2014) and was involved in the development and testing of the CDPH fotonovela.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.