Online Program

East Los High: Promoting Teen Pregnancy Prevention and Safe Sex among Young Latino Americans via Entertainment-Education Transmedia Storytelling

Tuesday, November 3, 2015 : 3:30 p.m. - 3:50 p.m.

Hua Wang, PhD, Department of Communication, University at Buffalo, Buffalo, NY

For young Latino Americans, who as a group are at very high risk for sexually transmitted infections, teen pregnancies, and rapid repeated births, needed urgently are innovative health promotion approaches that are non-preachy, compelling, and culturally sensitive. Entertainment-education transmedia storytelling is a strategy that purposefully embeds educational messages in entertainment narratives that are creatively coordinated across different media platforms for health promotion and behavior change. This presentation will describe and discuss the development and evaluation of a popular Hulu original series East Los High, a digital entertainment-education transmedia storytelling intervention made by, for, and of young Latino Americans.

Learning Areas:

Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
Describe key factors that contributed to the success of a digital entertainment-education transmedia series focusing on sexual and reproductive health among Latino youth. Discuss the methodological developments and challenges with program evaluation of innovative interventions such as East Los High.

Keyword(s): Communication Technology, Teen Pregnancy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am principal investigator of the research project "Assessment of East Los High Web Series and Transmedia Extensions" (07/01/2013 – 08/31/2014)
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.