East Los High: Promoting Teen Pregnancy Prevention and Safe Sex among Young Latino Americans via Entertainment-Education Transmedia Storytelling
Learning Areas:Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs
Describe key factors that contributed to the success of a digital entertainment-education transmedia series focusing on sexual and reproductive health among Latino youth. Discuss the methodological developments and challenges with program evaluation of innovative interventions such as East Los High.
Keyword(s): Communication Technology, Teen Pregnancy
Qualified on the content I am responsible for because: I am principal investigator of the research project "Assessment of East Los High Web Series and Transmedia Extensions" (07/01/2013 â 08/31/2014)
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.