AIR Health Behavior Engagement Model
Learning Areas:Communication and informatics
Planning of health education strategies, interventions, and programs
Public health or related research
Social and behavioral sciences
Explain a new framework which illustrates the inter-relationship of online and offline communication. Analyze and critique communication and marketing efforts within a strategic framework for online and offline efforts that impact knowledge, attitudes, and behaviors.
Keyword(s): Behavioral Research, Communication
Qualified on the content I am responsible for because: I have served as a senior communication scientist since 1993 at the US Centers for Disease Control and Prevention. I currently serve as a Senior Scientist at the American Institutes for Research. I have extensive experience in conceptualizing, planning, implementing and evaluating both broadcast and digital media.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.