2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

339435
Big Soda Bullying Backfires


Monday, November 2, 2015 : 3:25 p.m. - 3:50 p.m.

Thomas Schlenker, MD, MPH, San Antonio Metropolitan Health District, San Antonio, TX
  
Audio (mp3) recording Recorded Presentation (mp4)
Data showing that declining obesity in San Antonio was associated with declining soda consumption were not sufficient to convince city council to allow local public health to conduct an educational campaign on the issue.   However, a year of key collaborations, judicious public statements, political maneuvering and calling big soda’s bluff achieved a net positive result.

Learning Areas:

Public health or related public policy

Learning Objectives:
Describe utility and limits of scientific data linking soda and obesity; Identify big soda tactics and strategies at local level; Assess how local public health can be most effective in the fight against excess sugary beverage consumption

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As director of the San Antonio Metropolitan Health District, I served as the principal of the CDC Communities Putting Prevention to Work (CPPW) prevention grant and have overseen the local collection, organization, analysis and communication of data on obesity and obesity risk factors and have acted as chief public spokesperson on the issue.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Interlex Health communications Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3328.0: Mobilizing a Public Health Campaign