Online Program

Elevating the Public Health Conversation Through Digital Storytelling: The 2x2 project

Tuesday, November 3, 2015 : 2:30 p.m. - 2:50 p.m.

Dana March, Ph.D, Department of Epidemiology, Mailman School of Public Health, New York, NY
Often absent in medicine and public health is the effective translation of research. the2x2project aims to inform the public health conversation through timely and effective communication of emerging public health science. Our goal through the2x2project is to engage a lay audience who can shape public health conversations. the2x2project seeks

to cover current and significant public health issues, and to illuminate the public health import of current events across news cycles. Content, which includes data briefs, expert commentaries, news analyses, long-form pieces, and special features, is published 2-4 times per week on the site. Individual pieces have enjoyed over 40,000 views, and an active and ongoing social media campaign using Twitter and Facebook enhances content reach. A key feature of the2x2project is its training program, the Communicating Health and Epidemiology Fellowship (CHEF) trains both scientists and communicators to fulfill the translation mission of the Project. Cohorts of 4-5 fellows complete a year-long cooperative training program designed to arm them with excellent translational communication, social media (e.g. the2x2project fellows and staff live-tweeted the 2013 and 2014 APHA Annual Meetings), and content production skills. By blending communication skills with scientific expertise in public health and harnessing the power of digital media, innovative training, and content with current relevance, we can become better equipped to elevate the public health conversation, thereby moving forward the field of public health.

Learning Areas:

Communication and informatics
Diversity and culture
Program planning

Learning Objectives:
Describe the2x2project Examine its impact on shaping digital conversations about public health Analyze opportunities to enhance understanding of public health science, practice, and policy and thereby enhance public health impact

Keyword(s): Communication Technology, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Editor-in-Chief of the 2X2 Project and Assistant Professor in the Department of Epidemiology at Columbia’s Mailman School of Public Health. My research addresses the ways in which our social lives and where we live, shape population health and how we respond to interventions.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.