Online Program

339609
Global Agriculture and Nutrition: Adopting a Digital First Approach to Communications


Tuesday, November 3, 2015 : 3:30 p.m. - 3:50 p.m.

Samantha Skinner Monroe, The Chicago Council on Global Affairs, Chicago, IL
The presentation will address how a digital first approach to communications that includes multimedia, graphics, and digital publications can be used to extend the reach and expand the audience for global health initiatives.

Learning Areas:

Communication and informatics
Diversity and culture
Other professions or practice related to public health

Learning Objectives:
Explain the concept of a digital first approach to communications Assess the ability of live streaming video to expand the audience for live events Describe how to produce/source high quality original video content to enhance storytelling Explain how infographics can be used to communicate complicated concepts in an easily digestible and sharable format Demonstrate how these elements can be incorporated into digital publications to enhance traditional long format printed reports

Keyword(s): International Health, Nutrition

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the director of content strategy for The Chicago Council on Global Affairs where I am focused on enhancing the organization's image and brand nationally and internationally. I previously served as head of marketing and communication at Northwestern University School of Law. I earned a BA from the University of Missouri's School of Journalism and an MA in integrated marketing and communication from Northwestern University's Medill School of Journalism.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.