Online Program

Use of Economic Incentives to Influence Consumer Purchasing Behavior

Tuesday, November 3, 2015: 2:30 p.m. - 4:00 p.m.
The use of economic incentives is increasingly being looked at as a strategy for influencing consumer purchasing behavior and among low-income consumers may have a particularly motivating effect. This session will explore the use and impact of a variety of financial incentives, such as marketing and coupon campaigns, soda sales taxes, and fruit and vegetable vouchers.
Session Objectives: Identify different economic incentive strategies to influence consumer purchasing behavior. Describe the impact of a variety of financial incentives on consumer food purchasing behavior.
Nicola Dawkins-Lyn, PhD, MPH and Carla Linkous, MS Administration, Project Management Professional (PMP)

Impact of an in-store supermarket marketing and coupon campaign on skim and low-fat milk purchases   
Allison Karpyn, PhD, Punam Ohri-Vachaspati, PhD, RD, Stephanie Weiss, ScM, Barbara Ruhs, M.S. RDN., Donna Levine and Darya McClain, PhD
Will kids use coupons to buy healthier snacks? Initial findings from the CHOMPS Project   
Megan E Lehnerd, MS, Sean Cash, PhD, Anna McAlister, PhD, Christina D. Economos, PhD and Katherine H Panarella, MS, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Food and Nutrition
Endorsed by: Community Health Planning and Policy Development, APHA-Committee on Women's Rights

See more of: Food and Nutrition