Use of Economic Incentives to Influence Consumer Purchasing Behavior
Tuesday, November 3, 2015: 2:30 p.m. - 4:00 p.m.
The use of economic incentives is increasingly being looked at as a strategy for influencing consumer purchasing behavior and among low-income consumers may have a particularly motivating effect. This session will explore the use and impact of a variety of financial incentives, such as marketing and coupon campaigns, soda sales taxes, and fruit and vegetable vouchers.
Session Objectives: Identify different economic incentive strategies to influence consumer purchasing behavior.
Describe the impact of a variety of financial incentives on consumer food purchasing behavior.
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Food and Nutrition
Endorsed by: Community Health Planning and Policy Development, APHA-Committee on Women's Rights