Creating Loyal Consumers from an Early Age: Youth Directed Food and Beverage Marketing
Monday, November 2, 2015: 12:30 p.m. - 2:00 p.m.
Food companies use a variety of tactics to market products to children. This session will explore this topic from several angles. Presenters will discuss how much money food companies are spending advertising to children; the marketing tactics used in supermarkets, such as cartoon characters on food labels; and the food industry’s standards for advertising, and how foods advertised compare to USDA standards. The session will conclude with a discussion of how the food industry and policy makers respond to food reformulation efforts.
Session Objectives: Evaluate both food industry advertising of snack foods to children and adolescents and the nutritional quality of advertised products. Describe the different advertising strategies used to market food to children in supermarkets. Evaluate the potential outcome of the food industry’s pledge to promote healthier foods to children. Describe how voluntary food and beverage reformulation initiatives may or may not impact future nutrition policy efforts.
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Food and Nutrition
Endorsed by: Community Health Planning and Policy Development, APHA-Committee on Women's Rights
Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)